CIRCLE International is a virtual college housed at The University of Vitez in Bosnia and Herzegovina.  The College for International Retailing, Consumers, Leisure and Entrepreneurship emanated from a research group, The Centre for International Research in Consumers, Locations and Environments which was a cross-faculty, pan University research centre initially created at Leeds Metropolitan University.

CIRCLE was created in 2003 as a virtual group of researchers within the Hospitality & Retailing subject group, Leeds Business School. Today each member university has its own CIRCLE which feeds into CIRCLE International and is based across 80 universities across the world.

It hosts an annual conference at differing venues throughout Europe amongst its 80 partner institutions and contains over 50 higher degree students from throughout Europe with 11 completions of PhD / MPhil in the period 2005/10.  In 2017 the PhD completion has increased to over 50.

CIRCLE International is under the direction of Prof Claudio Vignali who is the Provost. Each year a president is elected from the management committee to develop the conference details.

CIRCLE International disseminates research results to both practitioner and academic audiences, is the home for the International Journal of Management Cases and provides staff experts who speak on retail and consumer issues to both business and consumer media.

CIRCLE International now is an independent virtual college of learning. 

Overall Aims

To bring together and provide a forum for practicing managers, academics and researchers throughout all university faculties together with a network of external partnerships to develop post-graduate learning. 


To cross boundaries and lever the resulting synergies of its knowledge base.

The virtual college will develop higher degree programmes and their delivery.

Explore skills gaps and implement master class programmes.

Development of a research focus around CIRCLE International topics.


CIRCLE International is an independent association, separate to the universities here listed. Each partner is allowed to have its own CIRCLE research centre.