Consumer Behaviour Issue
Contents
Constructing Consumers’ Mental Models: Towards Technology-rich Products Tuned for the Needs of the Elderly 4
David Zejda
Extending Sustainability From Food to Fashion Consumption: the Lived Experience of Working Mothers 17
Elaine L Ritch
Cultural Innovations and Consumer Behaviour: the Case of Museum Night 32
Valery Gordin & Mariya Dedova
Mass Customization: Modularity in Development of Fashion Products 41
Liliana Ribeiro, Rui Miguel, Madalena Pereira, Isabel Trindade & José Lucas
Consumer Attitude Toward Payment for Recommendations 46
Jolanta Tkaczyk & Magdalena Krzyżanowska