Contents
Development Strategies for International Distribution in Luxury Industry 4
Fabrizio Mosca, Bernardo Bertoldi & Chiara Giachino
Adventure India: Chartering Growth Moving Up the Horizon 19
N. Chandrasekaran & Lakshmi Kalyanaraman
Hospital Performance and Customer-, Employee- and Enterprise-directed Practices: Is the Mayo Clinic Reputation Deserved? 28
Phoebe M. Massimino, Meg L. Joseph & Richard E. Kopelman
Gaps for Interactive Upgrading of Existing Marketing Models 49
Hrvoje Medarac, Gianpaolo Vignali & Claudio Vignali
The Casuality Relation Between Export, Import and Economic Growth: Uae Case 68
Majeed Ali Hussain & Afaf Abdull J. Saaed
Reflection of a Phd Student
Reflection – Exploring Corporate Compliance in Regulated Industries – the Example of the German Investment Industry 88
Christian Zwerenz
A New Framework for Managing Marketing Mix Interdependencies in the German Foundry Industry 98
Juergen Wieland, Daniella Ryding & Gianpaolo Vignali