Marketing Issue
Contents
Barriers of Smes Internationalization and Strategy for Success in Foreign Markets 4
Martina Toulova, Marcela Votoupalova & Lea Kubickova
The Specifics of Internationalization Process of Czech Smes With the Focus on Strategies Used in Foreign Markets 20
Marcela Votoupalova, Martina Toulova & Lea Kubickova
A Classification of Business Models in Video Game Industry 35
Chin Osathanunkul
Business Impact in the Education Sector: the Case of Oil&gas Company Mol 45
Majda Tafra-vlahović
Entities of Trade Sector in the Market of It Products in Poland 62
Izabela Sztangret & Katarzyna Bilińska-reformat
Redefining Products as a Positioning Strategy: a Case of the Partnership for Health 81
Magdalena Krzyżanowska & Jolanta Tkaczyk