Contents
Patterns for Managing Foreign Sales Subsidiaries in the German Mittelstand Based on an in-depth Case Study 4
Bernd Bernecker
Managing Local Adaptation Processes in Hungary 13
Maria Crete & Attila Buzasi
Combating Cyber Victimisation: a Comparative Study of the United Arab Emirates and the United Kingdom Legal Effectiveness 23
Abdulrhman Abdalla Alali
Impact of Consumer Involvement on Product Recommendations 27
Jolanta Tkaczyk & Magdalena Krzyżanowska
Perception of Croatia Worldwide- the Role of Immigration in Branding Croatia 39
Olivera Jurković Majić, Predrag Haramija & Ana Kuštrak Korper